Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs

Wed, February 18, 2026 - 2:00PM - 3:00PM (EST)

Shannan Lynes
Knock Design Inc., Owner & President

Register for this Workshop

Unlock the secrets to boosting your expo and sponsorship financial performance in this interactive session designed for revenue-driven event and association professionals. You’ll explore creative and innovative strategies to elevate your sponsorship program, uncover practical ways to cut costs without compromising the attendee or exhibitor experience and leave with exclusive Excel formula driven cheat sheets. Whether you’re looking to drive immediate improvements or build a long-term roadmap for financial event sustainability, this session delivers the tools and insights you need. Don’t miss this opportunity to take your EXPO and sponsorship success to the next level.

You’ll learn:

  • Key strategies to enhance sponsorship revenue and boost the overall financial performance of your EXPO.
  • Cost-reduction techniques that maintain or even improve the quality of the show experience.
  • How to apply a practical cheat sheet of actionable tips for both immediate and long-term improvements, and use a cost/opportunity template to audit sponsorship programs.
Shannan Lynes

Shannan Lynes

Owner & President

Founder and Creative Director of Knock Design, Shannan oversees branding efforts, website design, and deployment, and helps clients fine-tune business objectives. In 2002, Shannan helped found TelaDoc, the nation’s leading telehealth company, and the first to offer direct and convenient telephone access to board-certified physicians for the diagnosis and treatment of non-emergency medical issues. As part of the TelaDoc team, Shannan worked with executives to refine business objectives, build brand identity, define marketing strategies, and project manage software development and user/doctor interfaces. Shannan has been working in the creative and development world for over 23 years and has a Bachelor of Arts in Drawing and Painting from the University of North Texas.

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Professionals for Association Revenue (PAR) is a CAE Approved Provider.

asaecenter.org/cae

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.