{"id":15103,"date":"2024-10-31T10:38:56","date_gmt":"2024-10-31T14:38:56","guid":{"rendered":"https:\/\/dev.mypar.org\/?page_id=15103"},"modified":"2025-07-15T11:48:00","modified_gmt":"2025-07-15T15:48:00","slug":"accelerator-group-application","status":"publish","type":"page","link":"https:\/\/dev.mypar.org\/accelerator-group-application\/","title":{"rendered":"Accelerator Group Application"},"content":{"rendered":"\n\n\t\t\t\t\"Professionals\n

\n\t\tPAR Member Accelerator Groups\n\t<\/h1>\n

\n\t\tPAR members receive access to these structured peer-to-peer groups for industry insights, guidance and collaboration\n\t<\/h2>\n\t

 <\/p>\n

The PAR Member Accelerator Groups focus on specific aspects of association business and are designed to promote direct exchanges among practitioners and leaders in those areas. By facilitating these direct exchanges, the Business Development Accelerator Group<\/strong><\/a> and the Marketing Accelerator Group<\/strong><\/a> create a dynamic, peer-to-peer learning environment that enhances and accelerates professional growth within specific areas of association business.<\/p>\n\t

Business Development Accelerator Group<\/strong><\/h2>\n

The Business Development Accelerator Group, within the PAR community, is tailored for ambitious business development professionals aiming to sharpen their skills, broaden their professional connections, and maintain a competitive edge in the dynamic sales landscape. This collaborative platform empowers account executives and sales managers to exchange insights, learn from fellow practitioners, and craft innovative strategies that drive sales success, both for their organizations and throughout their careers. By fostering a supportive environment rich with opportunities for learning, networking, and professional growth, the Business Development Accelerator Group enables its members to thrive alongside like-minded peers.<\/p>\n

Leadership<\/strong><\/h3>\nChair: Dan Cole
\n<\/strong>Senior Director, Exposition Sales, AVIXA<\/em>\n\t

JULY<\/strong><\/p>\n

Organizational Synergy: Driving Collaborative Success<\/h3>\n

Explore strategies to foster cross-functional collaboration, align diverse stakeholders, and champion initiatives that boost engagement and revenue. Learn to navigate organizational dynamics, build consensus, and drive impactful results across departments. In this session, Dan Cole will talk with Brittany Shoul to uncover effective practices to align BD cross-functionally.<\/p>\n

Outcome:<\/strong><\/p>\n

You’ll leave this session with better insights to work toward this alignment within your own organization.<\/p>\n

Speaker:<\/strong><\/p>\n\t\t\t\t\"Brittany-Shoul-Headshot-2022\"\n\t

Brittany Shoul<\/h3>\n

SVP, Revenue Strategy & Operations<\/em><\/h4>\n

MCI USA<\/strong><\/p>\n

Brittany Shoul serves as SVP, Revenue Strategy & Operations for MCI USA. She leads the full-service sales team that partners with associations to deliver outsourced media, advertising, sponsorship, and exhibit sales. Brittany oversees transition management for incoming association relationships, training and development of sales talents, and sales management for full-service sales clients. During her time with MCI, Brittany has worked with more than 50 associations to help them maximize their non-dues revenue. Her approach to sales operations drives success for each client relationship. Brittany earned a double major in Mass Communications and Communication Studies with a minor Psychology from Towson University and is a member of ASAE and PAR.<\/p>\n\t

Upcoming Topics<\/h4>\n

July:<\/strong> Organizational Synergy: Driving Collaborative Success<\/p>\n