{"id":10766,"date":"2023-04-03T12:40:30","date_gmt":"2023-04-03T16:40:30","guid":{"rendered":"https:\/\/dev.mypar.org\/?p=10766"},"modified":"2023-04-10T14:27:49","modified_gmt":"2023-04-10T18:27:49","slug":"executive-take-leadership-business-development","status":"publish","type":"post","link":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/","title":{"rendered":"Executive Take: Bridging the Gap Between Leadership and Business Development Teams"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR-2000x1200-executive-take-close-the-gap-1024x614.png\" alt=\"\" width=\"1024\" height=\"614\" \/><strong>Association teams share the same mission but often prioritize different aspects of association advancement. <\/strong>While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month&#8217;s <em>Executive Take,\u00a0<\/em>we asked four association executives:\u00a0<\/p>\r\n<p><em><strong>How can associations bridge the gap between leadership and business development teams?<\/strong><\/em><\/p>\r\n<p><strong>&#8220;<\/strong><strong>I think that sometimes there is a disconnect between leadership and business development when going through the annual planning process.<\/strong> Involving the business development team from the very beginning of the process gives team members an opportunity to contribute in a meaningful way (often they have very innovative ideas to contribute), and they feel a sense of ownership of the financial goals of the organization. This makes them feel more engaged and, ultimately, more productive.&#8221;<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Nikole TenBrink\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/Nikole-TenBrink-1-300x300.png\" alt=\"Nikole TenBrink\" width=\"300\" height=\"300\" \/><\/p>\r\n<h3><strong>Nikole TenBrink<\/strong><\/h3>\r\n<p><em>Advertising Research Foundation (ARF)| Vice President Marketing<\/em><\/p>\r\n<p><strong>&#8220;There are two steps that can help close the gaps between association c-suite and their business teams.<\/strong> First, take time to prioritize and align a shared goal for your association portfolio. Agreeing to a common vision is the first step in improving a business development strategy across all departments. It could start as simply as, &#8220;<em>We want to provide the best experience for our members, board, exhibitors, etc.<\/em>&#8221; From there, discuss how everyone on your team will be working towards this shared part of your strategy.<\/p>\r\n<p>Secondly, create communication loops for top down\/bottom up communication throughout your association. Understanding what your membership or expo sales team is going through helps to not only improve outcomes, but also builds great leaders along the way.&#8221; <img loading=\"lazy\" decoding=\"async\" title=\"sean\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/sean-300x300.png\" alt=\"sean\" width=\"300\" height=\"300\" \/><\/p>\r\n<h3><strong>Sean Soth<\/strong><\/h3>\r\n<p><em>Society for Clinical Research Sites (SCRS) | SVP Strategy &amp; Global Partnerships<\/em><\/p>\r\n<p><strong>&#8220;<\/strong><strong>Collaboration: The shift from top-down numbers and budget setting to a collaborative process that <\/strong>evaluates risk, opportunities, product development and enhancement along with a revenue plan beyond one year. Most new products and ideas need more than one year to really deliver a return to the organization.&#8221;<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Carrie Hartin\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/Carrie-Hartin-300x300.png\" alt=\"Carrie Hartin\" width=\"300\" height=\"300\" \/><\/p>\r\n<h3><strong>Carrie Hartin<\/strong><\/h3>\r\n<p><em>MCI USA | President, Association Solutions<\/em><\/p>\r\n<p><strong>&#8220;It is important to create a common understanding throughout all levels of the association <\/strong>that non-dues money fuels the association mission.&#8221;<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" title=\"jay (2)\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/jay-2-300x300.png\" alt=\"jay (2)\" width=\"300\" height=\"300\" \/><\/p>\r\n<h3><strong>Jay Ablondi<\/strong><\/h3>\r\n<p><i>Massachusetts<\/i><em> Medical Society | Director of Business Development, Sponsorships, Exhibits &amp; Advertising<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month&#8217;s Executive Take,\u00a0we asked four association executives:\u00a0 How can associations bridge the gap between leadership and business development teams?<\/p>\n","protected":false},"author":11,"featured_media":10829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37,1],"tags":[80],"class_list":["post-10766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","category-uncategorized","tag-home-feature-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Executive Take: Bridging the Gap Between Leadership and Business Development Teams | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month&#039;s Executive Take,\u00a0we asked four association executives:\u00a0 How can associations bridge the gap between leadership and business development teams?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Executive Take: Bridging the Gap Between Leadership and Business Development Teams | Professionals for Association Revenue\" \/>\n<meta property=\"og:description\" content=\"Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month&#039;s Executive Take,\u00a0we asked four association executives:\u00a0 How can associations bridge the gap between leadership and business development teams?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/\" \/>\n<meta property=\"og:site_name\" content=\"Professionals for Association Revenue\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-03T16:40:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-10T18:27:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/executive-take-image-bridge-the-gap.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PAR Stafff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PAR Stafff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/\"},\"author\":{\"name\":\"PAR Stafff\",\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886\"},\"headline\":\"Executive Take: Bridging the Gap Between Leadership and Business Development Teams\",\"datePublished\":\"2023-04-03T16:40:30+00:00\",\"dateModified\":\"2023-04-10T18:27:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/\"},\"wordCount\":380,\"publisher\":{\"@id\":\"https:\/\/dev.mypar.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/executive-take-image-bridge-the-gap.png\",\"keywords\":[\"Home Feature 2\"],\"articleSection\":[\"Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/\",\"url\":\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/\",\"name\":\"Executive Take: Bridging the Gap Between Leadership and Business Development Teams | Professionals for Association Revenue\",\"isPartOf\":{\"@id\":\"https:\/\/dev.mypar.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/executive-take-image-bridge-the-gap.png\",\"datePublished\":\"2023-04-03T16:40:30+00:00\",\"dateModified\":\"2023-04-10T18:27:49+00:00\",\"description\":\"Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month's Executive Take,\u00a0we asked four association executives:\u00a0 How can associations bridge the gap between leadership and business development teams?\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#primaryimage\",\"url\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/executive-take-image-bridge-the-gap.png\",\"contentUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/executive-take-image-bridge-the-gap.png\",\"width\":2000,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.mypar.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Executive Take: Bridging the Gap Between Leadership and Business Development Teams\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.mypar.org\/#website\",\"url\":\"https:\/\/dev.mypar.org\/\",\"name\":\"Professionals for Association Revenue\",\"description\":\"Inspiring revenue growth for association professionals\",\"publisher\":{\"@id\":\"https:\/\/dev.mypar.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.mypar.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dev.mypar.org\/#organization\",\"name\":\"PAR\",\"url\":\"https:\/\/dev.mypar.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"contentUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"width\":1000,\"height\":697,\"caption\":\"PAR\"},\"image\":{\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886\",\"name\":\"PAR Stafff\",\"description\":\"Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.\",\"url\":\"https:\/\/dev.mypar.org\/author\/carolynshomali\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Executive Take: Bridging the Gap Between Leadership and Business Development Teams | Professionals for Association Revenue","description":"Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month's Executive Take,\u00a0we asked four association executives:\u00a0 How can associations bridge the gap between leadership and business development teams?","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Executive Take: Bridging the Gap Between Leadership and Business Development Teams | Professionals for Association Revenue","og_description":"Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month's Executive Take,\u00a0we asked four association executives:\u00a0 How can associations bridge the gap between leadership and business development teams?","og_url":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/","og_site_name":"Professionals for Association Revenue","article_published_time":"2023-04-03T16:40:30+00:00","article_modified_time":"2023-04-10T18:27:49+00:00","og_image":[{"width":2000,"height":1200,"url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/executive-take-image-bridge-the-gap.png","type":"image\/png"}],"author":"PAR Stafff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"PAR Stafff","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#article","isPartOf":{"@id":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/"},"author":{"name":"PAR Stafff","@id":"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886"},"headline":"Executive Take: Bridging the Gap Between Leadership and Business Development Teams","datePublished":"2023-04-03T16:40:30+00:00","dateModified":"2023-04-10T18:27:49+00:00","mainEntityOfPage":{"@id":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/"},"wordCount":380,"publisher":{"@id":"https:\/\/dev.mypar.org\/#organization"},"image":{"@id":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/executive-take-image-bridge-the-gap.png","keywords":["Home Feature 2"],"articleSection":["Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/","url":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/","name":"Executive Take: Bridging the Gap Between Leadership and Business Development Teams | Professionals for Association Revenue","isPartOf":{"@id":"https:\/\/dev.mypar.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#primaryimage"},"image":{"@id":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/executive-take-image-bridge-the-gap.png","datePublished":"2023-04-03T16:40:30+00:00","dateModified":"2023-04-10T18:27:49+00:00","description":"Association teams share the same mission but often prioritize different aspects of association advancement. While organizational structures are inherently complex, a gap develops between leadership and teams when they are not aligned under the same association strategy. In this month's Executive Take,\u00a0we asked four association executives:\u00a0 How can associations bridge the gap between leadership and business development teams?","breadcrumb":{"@id":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#primaryimage","url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/executive-take-image-bridge-the-gap.png","contentUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/executive-take-image-bridge-the-gap.png","width":2000,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/dev.mypar.org\/executive-take-leadership-business-development\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.mypar.org\/"},{"@type":"ListItem","position":2,"name":"Executive Take: Bridging the Gap Between Leadership and Business Development Teams"}]},{"@type":"WebSite","@id":"https:\/\/dev.mypar.org\/#website","url":"https:\/\/dev.mypar.org\/","name":"Professionals for Association Revenue","description":"Inspiring revenue growth for association professionals","publisher":{"@id":"https:\/\/dev.mypar.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.mypar.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dev.mypar.org\/#organization","name":"PAR","url":"https:\/\/dev.mypar.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/","url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","contentUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","width":1000,"height":697,"caption":"PAR"},"image":{"@id":"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886","name":"PAR Stafff","description":"Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.","url":"https:\/\/dev.mypar.org\/author\/carolynshomali\/"}]}},"jetpack_featured_media_url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/executive-take-image-bridge-the-gap.png","_links":{"self":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts\/10766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/comments?post=10766"}],"version-history":[{"count":6,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts\/10766\/revisions"}],"predecessor-version":[{"id":10782,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts\/10766\/revisions\/10782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/media\/10829"}],"wp:attachment":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/media?parent=10766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/categories?post=10766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/tags?post=10766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}