{"id":15454,"date":"2025-01-02T17:21:31","date_gmt":"2025-01-02T22:21:31","guid":{"rendered":"https:\/\/dev.mypar.org\/?p=15454"},"modified":"2025-01-02T17:21:31","modified_gmt":"2025-01-02T22:21:31","slug":"executive-take-2025-revenue-opportunities","status":"publish","type":"post","link":"https:\/\/dev.mypar.org\/executive-take-2025-revenue-opportunities\/","title":{"rendered":"Executive Take: 2025 Revenue Opportunities"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/Executive.jpg\" alt=\"\" width=\"2000\" height=\"1200\" \/><\/p>\r\n<p>The annual PAR GOAT Awards recognize members of the association community whose impact has advanced association business. In the first Executive Take of the new year, we asked the GOAT Award nominees:<\/p>\r\n<p><strong><i>What is one step associations can take to identify opportunities for revenue growth in 2025? <\/i><\/strong><\/p>\r\n<p><strong>&#8220;Think about partnerships. <\/strong> An easy place to start is with your event sponsors. They are already in and see value in your association. They are your champions! Forming larger, year-round partnerships provides greater visibility for the organization and an opportunity for greater revenue for the association.&#8221;<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" title=\"AmyBurke\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/AmyBurke.jpg\" alt=\"Amy Lestition Burke, MA, FASAE, CAE , Executive Director\/CEO Executive Director\/CEO The Solid Waste Association of North America (SWANA)\" width=\"800\" height=\"800\" \/><\/p>\r\n<h3><strong>Amy Lestition Burke<\/strong><\/h3>\r\n<p><em>Solid Waste Association of North America (SWANA) | Executive Director\/CEO<\/em><\/p>\r\n<p><strong>&#8220;Establish an annual awards program where member companies pay a nomination fee to compete for recognition in various categories that align with that association&#8217;s mission. <\/strong>Assemble an independent panel of industry thought leaders to serve as judges. Announce winners at the association&#8217;s marquee events and leverage various platforms, including social media, newsletters, and online and print media.&#8221;<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" title=\"DanCole\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/DanCole.jpg\" alt=\"Dan Cole, AVIXA\" width=\"800\" height=\"800\" \/><\/p>\r\n<h3><strong>Dan Cole<\/strong><\/h3>\r\n<p><em>AVIXA | Senior Director, Exposition Sales<\/em><\/p>\r\n<p><strong>&#8220;In the New Year, associations should revisit their sponsorship offerings and ways to boost revenue. <\/strong>Assess where you stand and how you can increase your sponsorship\/partnership revenue. This could involve revisiting the benefits that you offer and ways to repackage, evaluating how to incorporate AI into your sponsorship efforts, or interviewing your sponsors to better understand how your association can meet their needs.&#8221;<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" title=\"LewisFlax\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/LewisFlax.jpg\" alt=\"Lewis Flax\" width=\"500\" height=\"500\" \/><\/p>\r\n<h3><strong>Lewis Flax<\/strong><\/h3>\r\n<p><em>Flax Associates | President<\/em><\/p>\r\n<p><strong>&#8220;I&#8217;d consider defining member engagement through the participation in products, services and events. <\/strong><b><\/b>But also consider defining member engagement as sustainability and net positive revenue generation.&#8221;<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" title=\"RobbLee\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/RobbLee.jpeg\" alt=\"Robb Lee, Yes&amp; Agency\" width=\"300\" height=\"300\" \/><\/p>\r\n<h3><strong>Robb Lee<\/strong><\/h3>\r\n<p><em>Yes&amp; | SVP, Integrated Strategy<\/em><br \/><a href=\"https:\/\/dev.mypar.org\/goat\/\" target=\"_blank\" rel=\"noopener\"> <img loading=\"lazy\" decoding=\"async\" title=\"PAR-GOAT-AWARD-2024\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR-GOAT-AWARD-2024.png\" alt=\"PAR-GOAT-AWARD-2024\" width=\"1000\" height=\"709\" \/> <\/a><\/p>\r\n<h3><strong><em>Tune in to the 2024 PAR GOAT Awards<\/em><\/strong><\/h3>\r\n<p>The PAR GOAT Awards honor PAR contributors from 2024 whose impact has helped PAR advance association business. Tune in on <strong>January 15 at 2pm<\/strong> as the nominees share new ideas for 2025 and tips for how to ensure association business is valued within your association. <a href=\"https:\/\/dev.mypar.org\/goat\/\" target=\"_self\" rel=\"noopener\"> Register for the Workshop <\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The annual PAR GOAT Awards recognize members of the association community whose impact has advanced association business. In the first Executive Take of the new year, we asked the GOAT Award nominees: What is one step associations can take to identify opportunities for revenue growth in 2025?<\/p>\n","protected":false},"author":11,"featured_media":15455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,1],"tags":[],"class_list":["post-15454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Executive Take: 2025 Revenue Opportunities | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"The annual PAR GOAT Awards recognize members of the association community whose impact has advanced association business. 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