{"id":4034,"date":"2020-09-23T14:48:01","date_gmt":"2020-09-23T18:48:01","guid":{"rendered":"https:\/\/dev.mypar.org\/?p=4034"},"modified":"2022-04-04T08:27:33","modified_gmt":"2022-04-04T12:27:33","slug":"embracing-new-ideas-in-the-midst-of-a-changing-association-landscape","status":"publish","type":"post","link":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/","title":{"rendered":"How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape"},"content":{"rendered":"\r\n

\"\"<\/p>\r\n

Whether change is intended or forced, it\u2019s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a \u201cWhy Change?\u201d mindset, pointing to past performance as a measure of success.<\/p>\r\n

But change is \u2014 and has been \u2014 happening all around us. Before COVID-19, change came in the form of increased digital offerings and membership needs. Now, our associations are reacting rapidly to outside changes that have forced us to pivot from in-person conferences to virtual events.<\/p>\r\n

Implementing successful changes within an association takes time, planning, communication and a willingness to accept feedback. All of which can be difficult for companies- according to a McKinsey<\/a> research study, just 26% of respondents said their change initiatives successfully improved their company.<\/p>\r\n

THE QUICK SELL<\/strong><\/h3>\r\n

The Challenge:\u00a0<\/strong>As our association landscape changes, association professionals are seeking ways to meet the evolving needs of both their members and customers.<\/p>\r\n

Why it\u2019s Important:<\/strong> Developing and defining our ideas is the first step to making meaningful changes to the way we sell.<\/p>\r\n

Topic Mentor:<\/strong> Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue (PAR). Sean can be reached at Sean.Soth@MyPar.org<\/a><\/p>\r\n

\"\"<\/p>\r\n

So where do we begin? Perhaps the philosopher Socrates was the initial leader in change management when he stated: \u201cThe secret of change is to focus all your energy not on fighting the old, but on building the new.\u201d<\/p>\r\n

The Professionals for Association Revenue (PAR) is all about building the new<\/em>. We believe in ideas that inspire revenue growth for association professionals through knowledge, resources and community. Everything we do is about developing and sharing new ideas to make our members more successful. We interviewed the President of PAR, Sean Soth, to find out how to develop strong business development ideas in a landscape that\u2019s ever-changing.<\/p>\r\n

What\u2019s Your Why?\u00a0<\/strong><\/h3>\r\n

We use all kinds of metrics to measure our association\u2019s success, and the same should apply to measuring our new ideas. Before developing any idea, start with a \u201cwhy\u201d metric. Customers can be as uncomfortable with change as you are. Bring them, and yourself, some clarity by finding a way to inform them about your change.<\/p>\r\n

\u201cCreate a value proposition to get in the door with customers,\u201d says Soth. For example, if you\u2019re transitioning from a live event to a virtual one, start with a why metric to find out why a customer would accept the change. Whether it\u2019s through research and statistics, or simply a conversation on customer feedback, find a way to support your action.<\/p>\r\n

\u201cI enjoy being able to get on the phone with customers and talk with them about what they are doing,\u201d says Soth. \u201cIt might feel uncomfortable at times to reach out to customers, but it is OK to simply say, \u2018I wanted to connect with you, we are dealing with transitions and changes and I want to learn about what you are doing.\u2019\u201d<\/p>\r\n

Connect to Customer Value from the Start<\/strong><\/h3>\r\n

Before you implement change around a new idea, connect it to customer value from the start \u2014 tie it to something the customer has always wanted or desired for their future.<\/p>\r\n

\u201cDefine what the value is. Quantify it and show your customers how they are benefitting. If being a part of a particular program means they are going to be a market leader, tell them how. If it means they are going to be a thought leader, tell them how,\u201d Soth says.<\/p>\r\n

Show your customers that the idea you are producing connects them to something they both need and value.<\/p>\r\n

Be True to Your Story<\/strong><\/h3>\r\n

Associations have strong missions of connecting their members through a common cause and objective. They play a vital role in advancing the goals of industries. Your association has a story to tell, so be true to that and connect your ideas to that purpose.<\/p>\r\n

\u201cIt is important to connect your new idea to where you are right now, and where you are going. Use your idea to celebrate the role your customers will have in the future of your industry,\u201d Soth says.<\/p>\r\n

Make (and Keep) a Promise<\/strong><\/h3>\r\n

Successfully implementing a new idea, and ultimately delivering on a promise to your customers, requires a team-wide effort.<\/p>\r\n

\u201cBe certain everyone understands their role and how their contributions will enhance or hinder the business development efforts,\u201d says Soth. \u201cBe agile in your program launch, and set appropriate feedback points and deadlines so teams can adjust as needed. Did your team miss their goal? Spend time evaluating how you need to adjust so you are meeting the expectations of your customer.\u201d<\/p>\r\n

In times of sudden and forced change (think COVID-19), be nimble and get creative to meet customer expectations \u2014 despite unpredicted changes to the sales landscape. \u201cIf you were planning on hosting an in-person event with 2,000 attendees, ask yourself, \u2018Can a change to a virtual event meet those same expectations?\u2019 If not, get creative with your existing options and package them in new ways,\u201d Soth says.<\/p>\r\n

One final tip \u2014 before integrating a new idea, understand the role revenue plays. \u201cIs your idea revenue producing, revenue neutral or do you expect a loss? This clear definition will help your team evaluate the best practices for the work that lies ahead,\u201d Soth says.<\/p>\r\n

It\u2019s important for the whole team to understand how the new idea relates to the bottom line. And a clear revenue goal allows your business development team to meet customer expectations from the start.<\/p>\r\n

Continue The Conversation <\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Whether change is intended or forced, it\u2019s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a \u201cWhy Change?\u201d mindset, pointing to past performance as a measure of success.<\/p>\n","protected":false},"author":11,"featured_media":4035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,37],"tags":[],"class_list":["post-4034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-leadership"],"yoast_head":"\nHow to Develop Meaningful Ideas in the Midst of a Changing Association Landscape | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"Whether change is intended or forced, it\u2019s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a \u201cWhy Change?\u201d mindset, pointing to past performance as a measure of success.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape | Professionals for Association Revenue\" \/>\n<meta property=\"og:description\" content=\"Whether change is intended or forced, it\u2019s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a \u201cWhy Change?\u201d mindset, pointing to past performance as a measure of success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/\" \/>\n<meta property=\"og:site_name\" content=\"Professionals for Association Revenue\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-23T18:48:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-04T12:27:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_308599445-e1591725668395.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PAR Stafff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PAR Stafff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/\"},\"author\":{\"name\":\"PAR Stafff\",\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886\"},\"headline\":\"How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape\",\"datePublished\":\"2020-09-23T18:48:01+00:00\",\"dateModified\":\"2022-04-04T12:27:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/\"},\"wordCount\":953,\"publisher\":{\"@id\":\"https:\/\/dev.mypar.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_308599445-e1591725668395.jpg\",\"articleSection\":[\"Business Development\",\"Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/\",\"url\":\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/\",\"name\":\"How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape | Professionals for Association Revenue\",\"isPartOf\":{\"@id\":\"https:\/\/dev.mypar.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_308599445-e1591725668395.jpg\",\"datePublished\":\"2020-09-23T18:48:01+00:00\",\"dateModified\":\"2022-04-04T12:27:33+00:00\",\"description\":\"Whether change is intended or forced, it\u2019s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a \u201cWhy Change?\u201d mindset, pointing to past performance as a measure of success.\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#primaryimage\",\"url\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_308599445-e1591725668395.jpg\",\"contentUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_308599445-e1591725668395.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.mypar.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.mypar.org\/#website\",\"url\":\"https:\/\/dev.mypar.org\/\",\"name\":\"Professionals for Association Revenue\",\"description\":\"Inspiring revenue growth for association professionals\",\"publisher\":{\"@id\":\"https:\/\/dev.mypar.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.mypar.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dev.mypar.org\/#organization\",\"name\":\"PAR\",\"url\":\"https:\/\/dev.mypar.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"contentUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"width\":1000,\"height\":697,\"caption\":\"PAR\"},\"image\":{\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886\",\"name\":\"PAR Stafff\",\"description\":\"Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.\",\"url\":\"https:\/\/dev.mypar.org\/author\/carolynshomali\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape | Professionals for Association Revenue","description":"Whether change is intended or forced, it\u2019s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a \u201cWhy Change?\u201d mindset, pointing to past performance as a measure of success.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape | Professionals for Association Revenue","og_description":"Whether change is intended or forced, it\u2019s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a \u201cWhy Change?\u201d mindset, pointing to past performance as a measure of success.","og_url":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/","og_site_name":"Professionals for Association Revenue","article_published_time":"2020-09-23T18:48:01+00:00","article_modified_time":"2022-04-04T12:27:33+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_308599445-e1591725668395.jpg","type":"image\/jpeg"}],"author":"PAR Stafff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"PAR Stafff","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#article","isPartOf":{"@id":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/"},"author":{"name":"PAR Stafff","@id":"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886"},"headline":"How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape","datePublished":"2020-09-23T18:48:01+00:00","dateModified":"2022-04-04T12:27:33+00:00","mainEntityOfPage":{"@id":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/"},"wordCount":953,"publisher":{"@id":"https:\/\/dev.mypar.org\/#organization"},"image":{"@id":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_308599445-e1591725668395.jpg","articleSection":["Business Development","Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/","url":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/","name":"How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape | Professionals for Association Revenue","isPartOf":{"@id":"https:\/\/dev.mypar.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#primaryimage"},"image":{"@id":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_308599445-e1591725668395.jpg","datePublished":"2020-09-23T18:48:01+00:00","dateModified":"2022-04-04T12:27:33+00:00","description":"Whether change is intended or forced, it\u2019s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a \u201cWhy Change?\u201d mindset, pointing to past performance as a measure of success.","breadcrumb":{"@id":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#primaryimage","url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_308599445-e1591725668395.jpg","contentUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_308599445-e1591725668395.jpg","width":1000,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/dev.mypar.org\/embracing-new-ideas-in-the-midst-of-a-changing-association-landscape\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.mypar.org\/"},{"@type":"ListItem","position":2,"name":"How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape"}]},{"@type":"WebSite","@id":"https:\/\/dev.mypar.org\/#website","url":"https:\/\/dev.mypar.org\/","name":"Professionals for Association Revenue","description":"Inspiring revenue growth for association professionals","publisher":{"@id":"https:\/\/dev.mypar.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.mypar.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dev.mypar.org\/#organization","name":"PAR","url":"https:\/\/dev.mypar.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/","url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","contentUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","width":1000,"height":697,"caption":"PAR"},"image":{"@id":"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886","name":"PAR Stafff","description":"Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.","url":"https:\/\/dev.mypar.org\/author\/carolynshomali\/"}]}},"jetpack_featured_media_url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/shutterstock_308599445-e1591725668395.jpg","_links":{"self":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts\/4034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/comments?post=4034"}],"version-history":[{"count":14,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts\/4034\/revisions"}],"predecessor-version":[{"id":8624,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts\/4034\/revisions\/8624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/media\/4035"}],"wp:attachment":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/media?parent=4034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/categories?post=4034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/tags?post=4034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}