{"id":7405,"date":"2021-04-26T14:17:29","date_gmt":"2021-04-26T18:17:29","guid":{"rendered":"https:\/\/dev.mypar.org\/?p=7405"},"modified":"2021-04-27T13:05:58","modified_gmt":"2021-04-27T17:05:58","slug":"the-value-of-a-strong-value-proposition-onpar-ep8-pt1","status":"publish","type":"post","link":"https:\/\/dev.mypar.org\/the-value-of-a-strong-value-proposition-onpar-ep8-pt1\/","title":{"rendered":"The Value of a Strong Value Proposition: OnPAR-Ep8 Pt. 1"},"content":{"rendered":"\n\t<p>April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on &#8220;The Impact of Value Proposition&#8221; and featured CAE professional Sylvia Gonner of <a href=\"http:\/\/www.theculturewiz.com\" target=\"_blank\" rel=\"noopener noreferrer\">TheCultureWiz.com<\/a>. Sylvia outlined six ingredients of a strong value proposition: Demonstrate Tangible Added Value, Clarify a Unique Position, Establish a Partnership, Focus on Member Needs, Be Exclusively Inclusive, and Deliver on a Promise.<\/p>\n<p>As part of the webcast, PAR featured two associations that have used at least one of Sylvia&#8217;s six ingredients to build their value propositions- <a href=\"https:\/\/na.theiia.org\/Pages\/IIAHome.aspx\">The Institute of Internal Auditors<\/a> and <a href=\"https:\/\/belong.naifa.org\">The National Association of Insurance &amp; Financial Advisors<\/a>.<\/p>\n<p>Watch this week&#8217;s OnPAR Video Short Pt.1 for a closer look at how The IIA is resonating with their members through strong value propositions.<\/p>\n\t\n\tAbove: A conversation with EVP and COO of the Institute of Internal Auditors, Bill Michalisin.<br \/>\n<strong>Length: 2:36<\/strong>\n\t\t\t\t<a href=\"https:\/\/dev.mypar.org\/product\/the-impact-of-value-proposition\/\" target=\"_self\" rel=\"noopener noreferrer\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/Value.jpg\" alt=\"Association Value Proposition\" height=\"1200\" width=\"2000\" title=\"Association Value Proposition\" \/>\n\t\t\t\t<\/a>\n\t<h3>Interested in viewing the full &#8220;Impact of Value Proposition&#8221; webcast?<\/h3>\n<a href=\"https:\/\/dev.mypar.org\/product\/the-impact-of-value-proposition\/\">Click here<\/a> to watch the archived content available to all PAR members.<br \/>\nJoin us each month for more <a href=\"https:\/\/dev.mypar.org\/webcasts\/\">PAR Webcasts<\/a>!\n","protected":false},"excerpt":{"rendered":"<p>April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on &#8220;The Impact of Value Proposition&#8221; and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia&#8217;s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance &amp; Financial Advisors. <\/p>\n","protected":false},"author":11,"featured_media":7431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37,36],"tags":[],"class_list":["post-7405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","category-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Value of a Strong Value Proposition: OnPAR-Ep8 Pt. 1 | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"April was Value Proposition Month for the Professionals for Association Revenue. 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Our April webcast focused on &quot;The Impact of Value Proposition&quot; and featured CAE professional Sylvia Gonner of TheCultureWiz.com. 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