{"id":7893,"date":"2021-09-01T13:55:02","date_gmt":"2021-09-01T17:55:02","guid":{"rendered":"https:\/\/dev.mypar.org\/?p=7893"},"modified":"2025-02-25T12:11:09","modified_gmt":"2025-02-25T17:11:09","slug":"meet-a-member-carrie-hartin-president-of-sales-solutions-and-services-mci","status":"publish","type":"post","link":"https:\/\/dev.mypar.org\/meet-a-member-carrie-hartin-president-of-sales-solutions-and-services-mci\/","title":{"rendered":"Meet a Member: Carrie Hartin, President of Sales, Solutions and Services, MCI"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Meet Carrie Hartin- 2000x1200\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/Meet-Carrie-Hartin-2000x1200-1.png\" alt=\"Meet Carrie Hartin- 2000x1200\" width=\"2000\" height=\"1200\" \/><\/p>\r\n<h3>My day-to-day work,<\/h3>\r\n<p>centers around the way we can best meet the revenue needs of our clients. The functional parts include evaluating relationships where our team at <a href=\"https:\/\/www.mci-group.com\/en-us\">MCI<\/a> can help solve a revenue issue, creating a best in class business structure to deliver team and process for sustainable revenue, and partnering with other parts of our solutions team at MCI.<\/p>\r\n<h3>My team excels at<\/h3>\r\n<p>creating and maintaining authentic relationships with the customers we sell to. This is the area where I have seen our team crush it over the last few years. The strength of that approach is what has helped us to be a resources as businesses reshape their marketing spends with specific association markets since the start of the pandemic.<\/p>\r\n<h3>I love associations because<\/h3>\r\n<p>I love the passionate communities and individuals that they represent. These are professionals and groups of businesses that drive critical parts of our world and it is exhilarating to be part of their community.<\/p>\r\n<h3>When it comes to association revenue,<\/h3>\r\n<p>I see associations moving from the transactional view of revenue to newer models that are much more creative. It is hard work to deliver these concepts exceptionally well but this is the competitive market where many associations need to be winning.<\/p>\r\n<h3>My &#8216;must read&#8217; book for everyone in business is<\/h3>\r\n<p><em>Good to Great<\/em> by Jim Collins. There are so many critical concepts in this book that can be developed and fine tuned.\u00a0I also recommend <em>The Ride of a Lifetime<\/em> by Bob Igor of Disney fame.<\/p>\r\n<h3>PAR is needed in the association community because<\/h3>\r\n<p>this is the community space for those of us who deliver revenue every single day. There is no other place to find resources and community to support this critical work.<\/p>\r\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1-300x209.png\" alt=\"Professionals For Association Revenue\" width=\"300\" height=\"209\" \/>Did you know our PAR Leadership Advisory Board Members regularly contribute to our PAR community through articles and videos?<\/h3>\r\n<p><strong>Read:<\/strong> Carrie looks at <a href=\"https:\/\/dev.mypar.org\/predicting-the-money-trail-four-ways-to-identify-where-your-clients-will-spend\/\">4 Steps to Predicting Client Spending Following Covid-19<\/a> in this PAR article.<br \/><strong>Watch:<\/strong> Tune-in as Carrie and other members of the PAR LAB discuss <a href=\"https:\/\/dev.mypar.org\/best-ways-to-develop-your-team-now-onpar-ep10\/\">the best ways to develop your team now<\/a> in this 3-minute OnPAR Video Short. <img loading=\"lazy\" decoding=\"async\" title=\"Carrie Hartin\" src=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2020\/01\/Carrie-Hartin.jpg\" alt=\"Carrie Hartin\" width=\"300\" height=\"300\" \/><\/p>\r\n<h3><strong>Carrie Hartin, President of Sales, Solutions and Services, MCI Baltimore<\/strong><\/h3>\r\n<p>It&#8217;s no wonder Carrie can&#8217;t pick just one word to describe her daily work. Her company, MCI, is the &#8220;largest global provider of strategic engagement and activation solutions,&#8221; which fills her days with account management, people management and revenue growth strategies. Carrie sells multiple products for multiple clients, but says the key to success for all of them is to effectively deliver on sales and revenue for digital products and to monetize products outside of media.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Get to know Carrie Hartin, President, Sales, Solutions and Services, MCI, in this edition of &#8220;Meet a Member.&#8221; 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