{"id":8040,"date":"2021-10-28T13:52:08","date_gmt":"2021-10-28T17:52:08","guid":{"rendered":"https:\/\/dev.mypar.org\/?p=8040"},"modified":"2021-12-15T10:06:18","modified_gmt":"2021-12-15T15:06:18","slug":"grow-your-association-through-corporate-partnerships-onpar-ep11","status":"publish","type":"post","link":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/","title":{"rendered":"Grow Your Association Through Corporate Partnerships: OnPAR-Ep11"},"content":{"rendered":"\r\n<p>Growth and sustainability is a challenge for many associations. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. In a <a href=\"https:\/\/dev.mypar.org\/product\/association-growth-mindset-transforming-teams-programs-and-purpose\/\" target=\"_blank\" rel=\"noopener\">recent PAR webcast<\/a>, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships.\u00a0This OnPAR Video Short recaps why Bruce says it&#8217;s becoming increasingly difficult to retain corporate sponsors and gives his key to how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.<\/p>\r\n<h3>Have more time to share with us?<\/h3>\r\n<p>Watch Bruce&#8217;s full webcast <a href=\"https:\/\/dev.mypar.org\/product\/association-growth-mindset-transforming-teams-programs-and-purpose\/\" target=\"_blank\" rel=\"noopener\">here<\/a>: Partners in Growth: Advancing Associations Through Corporate Partnerships<br \/>and read <a href=\"https:\/\/dev.mypar.org\/3-questions-how-covid-has-shifted-the-sponsorship-paradigm\/\" target=\"_blank\" rel=\"noopener\">How COVID has Shifted the Sponsorship Paradigm<\/a> in our &#8220;3 Questions&#8221; series.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it&#8217;s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.<\/p>\n","protected":false},"author":11,"featured_media":8059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,37,61,36],"tags":[],"class_list":["post-8040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-leadership","category-non-dues-revenue","category-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grow Your Association Through Corporate Partnerships: OnPAR-Ep11 | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it&#039;s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grow Your Association Through Corporate Partnerships: OnPAR-Ep11 | Professionals for Association Revenue\" \/>\n<meta property=\"og:description\" content=\"In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it&#039;s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/\" \/>\n<meta property=\"og:site_name\" content=\"Professionals for Association Revenue\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-28T17:52:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-15T15:06:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2000x1200-partnership-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PAR Stafff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PAR Stafff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/\"},\"author\":{\"name\":\"PAR Stafff\",\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886\"},\"headline\":\"Grow Your Association Through Corporate Partnerships: OnPAR-Ep11\",\"datePublished\":\"2021-10-28T17:52:08+00:00\",\"dateModified\":\"2021-12-15T15:06:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/\"},\"wordCount\":135,\"publisher\":{\"@id\":\"https:\/\/dev.mypar.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2000x1200-partnership-1.png\",\"articleSection\":[\"Business Development\",\"Leadership\",\"Non-Dues Revenue\",\"Videos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/\",\"url\":\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/\",\"name\":\"Grow Your Association Through Corporate Partnerships: OnPAR-Ep11 | Professionals for Association Revenue\",\"isPartOf\":{\"@id\":\"https:\/\/dev.mypar.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2000x1200-partnership-1.png\",\"datePublished\":\"2021-10-28T17:52:08+00:00\",\"dateModified\":\"2021-12-15T15:06:18+00:00\",\"description\":\"In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it's becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#primaryimage\",\"url\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2000x1200-partnership-1.png\",\"contentUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2000x1200-partnership-1.png\",\"width\":2000,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.mypar.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Grow Your Association Through Corporate Partnerships: OnPAR-Ep11\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.mypar.org\/#website\",\"url\":\"https:\/\/dev.mypar.org\/\",\"name\":\"Professionals for Association Revenue\",\"description\":\"Inspiring revenue growth for association professionals\",\"publisher\":{\"@id\":\"https:\/\/dev.mypar.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.mypar.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dev.mypar.org\/#organization\",\"name\":\"PAR\",\"url\":\"https:\/\/dev.mypar.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"contentUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"width\":1000,\"height\":697,\"caption\":\"PAR\"},\"image\":{\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886\",\"name\":\"PAR Stafff\",\"description\":\"Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.\",\"url\":\"https:\/\/dev.mypar.org\/author\/carolynshomali\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Grow Your Association Through Corporate Partnerships: OnPAR-Ep11 | Professionals for Association Revenue","description":"In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it's becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Grow Your Association Through Corporate Partnerships: OnPAR-Ep11 | Professionals for Association Revenue","og_description":"In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it's becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.","og_url":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/","og_site_name":"Professionals for Association Revenue","article_published_time":"2021-10-28T17:52:08+00:00","article_modified_time":"2021-12-15T15:06:18+00:00","og_image":[{"width":2000,"height":1200,"url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2000x1200-partnership-1.png","type":"image\/png"}],"author":"PAR Stafff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"PAR Stafff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#article","isPartOf":{"@id":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/"},"author":{"name":"PAR Stafff","@id":"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886"},"headline":"Grow Your Association Through Corporate Partnerships: OnPAR-Ep11","datePublished":"2021-10-28T17:52:08+00:00","dateModified":"2021-12-15T15:06:18+00:00","mainEntityOfPage":{"@id":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/"},"wordCount":135,"publisher":{"@id":"https:\/\/dev.mypar.org\/#organization"},"image":{"@id":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2000x1200-partnership-1.png","articleSection":["Business Development","Leadership","Non-Dues Revenue","Videos"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/","url":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/","name":"Grow Your Association Through Corporate Partnerships: OnPAR-Ep11 | Professionals for Association Revenue","isPartOf":{"@id":"https:\/\/dev.mypar.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#primaryimage"},"image":{"@id":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2000x1200-partnership-1.png","datePublished":"2021-10-28T17:52:08+00:00","dateModified":"2021-12-15T15:06:18+00:00","description":"In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it's becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.","breadcrumb":{"@id":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#primaryimage","url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2000x1200-partnership-1.png","contentUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2000x1200-partnership-1.png","width":2000,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/dev.mypar.org\/grow-your-association-through-corporate-partnerships-onpar-ep11\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.mypar.org\/"},{"@type":"ListItem","position":2,"name":"Grow Your Association Through Corporate Partnerships: OnPAR-Ep11"}]},{"@type":"WebSite","@id":"https:\/\/dev.mypar.org\/#website","url":"https:\/\/dev.mypar.org\/","name":"Professionals for Association Revenue","description":"Inspiring revenue growth for association professionals","publisher":{"@id":"https:\/\/dev.mypar.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.mypar.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dev.mypar.org\/#organization","name":"PAR","url":"https:\/\/dev.mypar.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/","url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","contentUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","width":1000,"height":697,"caption":"PAR"},"image":{"@id":"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dev.mypar.org\/#\/schema\/person\/2ad288f1e737db064a95d1f62634f886","name":"PAR Stafff","description":"Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.","url":"https:\/\/dev.mypar.org\/author\/carolynshomali\/"}]}},"jetpack_featured_media_url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/2000x1200-partnership-1.png","_links":{"self":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts\/8040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/comments?post=8040"}],"version-history":[{"count":6,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts\/8040\/revisions"}],"predecessor-version":[{"id":8047,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/posts\/8040\/revisions\/8047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/media\/8059"}],"wp:attachment":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/media?parent=8040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/categories?post=8040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/tags?post=8040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}