{"id":12889,"date":"2024-03-12T11:39:55","date_gmt":"2024-03-12T15:39:55","guid":{"rendered":"https:\/\/dev.mypar.org\/?post_type=product&p=12889"},"modified":"2024-06-14T10:56:09","modified_gmt":"2024-06-14T14:56:09","slug":"media-mavericks-how-a-top-b2b-media-brand-forged-a-content-marketing-empire-beyond-traditional-tactics","status":"publish","type":"product","link":"https:\/\/dev.mypar.org\/product\/media-mavericks-how-a-top-b2b-media-brand-forged-a-content-marketing-empire-beyond-traditional-tactics\/","title":{"rendered":"Media mavericks: How a top B2B media brand forged a content marketing empire beyond traditional tactics"},"content":{"rendered":"

In today’s competitive landscape, forward-thinking marketers are leveraging the credibility and influence inherent within their media teams to offer comprehensive, full-service marketing solutions to brands within their industry. This innovative approach goes beyond traditional advertising or sponsorships, as publishers recognize the power of their established platforms and the trust they’ve cultivated among their audience. From original content to lead generation to audience insights, hear from one of the top U.S. B2B media brands on how they built a content marketing empire that brands can\u2019t resist. Then learn how to implement this revenue stream from one association that’s found significant success forging this path as well.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In today’s competitive landscape, forward-thinking marketers are leveraging the credibility and influence inherent within their media teams to offer comprehensive, full-service marketing solutions to brands within their industry. This innovative approach goes beyond traditional advertising or sponsorships, as publishers recognize the power of their established platforms and the trust they’ve cultivated among their audience. From…<\/p>\n","protected":false},"featured_media":12890,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"product_brand":[],"product_cat":[29],"product_tag":[],"class_list":{"0":"post-12889","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"event_type-virtual-workshop","7":"product_cat-workshop","9":"first","10":"instock","11":"taxable","12":"shipping-taxable","13":"purchasable","14":"product-type-webinar"},"composite_virtual":false,"composite_layout":"","composite_add_to_cart_form_location":"","composite_editable_in_cart":false,"composite_sold_individually_context":"","composite_shop_price_calc":"","composite_components":[],"composite_scenarios":[],"exclude_global_add_ons":[],"addons":[],"yoast_head":"\nMedia 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