{"id":15433,"date":"2024-12-17T16:27:57","date_gmt":"2024-12-17T21:27:57","guid":{"rendered":"https:\/\/dev.mypar.org\/?post_type=product&#038;p=15433"},"modified":"2025-03-20T14:31:43","modified_gmt":"2025-03-20T18:31:43","slug":"content-cash-b2b-webinar","status":"publish","type":"product","link":"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/","title":{"rendered":"Turning Content Into Cash: What Association Execs Can Learn from B2B Media"},"content":{"rendered":"<p dir=\"ltr\">For years, B2B media has been aggressively experimenting with revenue diversification, testing new products, services, data and subscription models and sales strategies. What can we learn from their success? In this session, Krystle Kopacz, CEO of Revmade, and Amy Hawkes Repke, Chief Content Officer, Association of Corporate Counsel, offer insight on what works, sharing worthwhile, practical ways that associations can diversify their revenue through content monetization from their experience in helping both B2B media companies and association publishers accelerate their revenue and amplify their impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years, B2B media has been aggressively experimenting with revenue diversification, testing new products, services, data and subscription models and sales strategies. What can we learn from their success? In this session, Krystle Kopacz, CEO of Revmade, and Amy Hawkes Repke, Chief Content Officer, Association of Corporate Counsel, offer insight on what works, sharing worthwhile,&hellip;<\/p>\n","protected":false},"featured_media":15434,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[],"product_brand":[],"product_cat":[73,74,29],"product_tag":[],"class_list":{"0":"post-15433","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"event_type-virtual-workshop","7":"product_cat-marketing","8":"product_cat-programs-products","9":"product_cat-workshop","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-webinar"},"composite_virtual":false,"composite_layout":"","composite_add_to_cart_form_location":"","composite_editable_in_cart":false,"composite_sold_individually_context":"","composite_shop_price_calc":"","composite_components":[],"composite_scenarios":[],"exclude_global_add_ons":[],"addons":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turning Content Into Cash: What Association Execs Can Learn from B2B Media | Professionals for Association Revenue<\/title>\n<meta name=\"description\" content=\"Learn how to offer comprehensive, full-service marketing solutions to brands within your association&#039;s industry through this PAR workshop, June 19, 2024.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning Content Into Cash: What Association Execs Can Learn from B2B Media | Professionals for Association Revenue\" \/>\n<meta property=\"og:description\" content=\"Learn how to offer comprehensive, full-service marketing solutions to brands within your association&#039;s industry through this PAR workshop, June 19, 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"Professionals for Association Revenue\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T18:31:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/content-cash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/\",\"url\":\"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/\",\"name\":\"Turning Content Into Cash: What Association Execs Can Learn from B2B Media | Professionals for Association Revenue\",\"isPartOf\":{\"@id\":\"https:\/\/dev.mypar.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/content-cash.jpg\",\"datePublished\":\"2024-12-17T21:27:57+00:00\",\"dateModified\":\"2025-03-20T18:31:43+00:00\",\"description\":\"Learn how to offer comprehensive, full-service marketing solutions to brands within your association's industry through this PAR workshop, June 19, 2024.\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/#primaryimage\",\"url\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/content-cash.jpg\",\"contentUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/content-cash.jpg\",\"width\":2000,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.mypar.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\/\/dev.mypar.org\/shop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Turning Content Into Cash: What Association Execs Can Learn from B2B Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.mypar.org\/#website\",\"url\":\"https:\/\/dev.mypar.org\/\",\"name\":\"Professionals for Association Revenue\",\"description\":\"Inspiring revenue growth for association professionals\",\"publisher\":{\"@id\":\"https:\/\/dev.mypar.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.mypar.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dev.mypar.org\/#organization\",\"name\":\"PAR\",\"url\":\"https:\/\/dev.mypar.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"contentUrl\":\"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png\",\"width\":1000,\"height\":697,\"caption\":\"PAR\"},\"image\":{\"@id\":\"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Turning Content Into Cash: What Association Execs Can Learn from B2B Media | Professionals for Association Revenue","description":"Learn how to offer comprehensive, full-service marketing solutions to brands within your association's industry through this PAR workshop, June 19, 2024.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Turning Content Into Cash: What Association Execs Can Learn from B2B Media | Professionals for Association Revenue","og_description":"Learn how to offer comprehensive, full-service marketing solutions to brands within your association's industry through this PAR workshop, June 19, 2024.","og_url":"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/","og_site_name":"Professionals for Association Revenue","article_modified_time":"2025-03-20T18:31:43+00:00","og_image":[{"width":2000,"height":1200,"url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/content-cash.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/","url":"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/","name":"Turning Content Into Cash: What Association Execs Can Learn from B2B Media | Professionals for Association Revenue","isPartOf":{"@id":"https:\/\/dev.mypar.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/#primaryimage"},"image":{"@id":"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/content-cash.jpg","datePublished":"2024-12-17T21:27:57+00:00","dateModified":"2025-03-20T18:31:43+00:00","description":"Learn how to offer comprehensive, full-service marketing solutions to brands within your association's industry through this PAR workshop, June 19, 2024.","breadcrumb":{"@id":"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/#primaryimage","url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/content-cash.jpg","contentUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/content-cash.jpg","width":2000,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/dev.mypar.org\/product\/content-cash-b2b-webinar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.mypar.org\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/dev.mypar.org\/shop\/"},{"@type":"ListItem","position":3,"name":"Turning Content Into Cash: What Association Execs Can Learn from B2B Media"}]},{"@type":"WebSite","@id":"https:\/\/dev.mypar.org\/#website","url":"https:\/\/dev.mypar.org\/","name":"Professionals for Association Revenue","description":"Inspiring revenue growth for association professionals","publisher":{"@id":"https:\/\/dev.mypar.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.mypar.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dev.mypar.org\/#organization","name":"PAR","url":"https:\/\/dev.mypar.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/","url":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","contentUrl":"https:\/\/dev.mypar.org\/wp-content\/uploads\/sites\/3\/PAR_logo_stacked-1.png","width":1000,"height":697,"caption":"PAR"},"image":{"@id":"https:\/\/dev.mypar.org\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/product\/15433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/comments?post=15433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/media\/15434"}],"wp:attachment":[{"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/media?parent=15433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/categories?post=15433"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/product_brand?post=15433"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/product_cat?post=15433"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.mypar.org\/json\/wp\/v2\/product_tag?post=15433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}