Workshop
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Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs
Unlock the secrets to boosting your expo and sponsorship financial performance in this interactive session designed for revenue-driven event and association professionals. You’ll explore creative…
Business Development
Test Virtual Event
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Mastering Brand Storytelling
Building on Park Howell’s popular ABT (And, But, Therefore) framework and his highly praised session at the RevUP Summit, Park returns to PAR by popular…
Lean Startup at 10: Navigating Disruption and Opportunity in Today’s Association Landscape
Jamie Notter, Elizabeth Engel, Tiffany Dyar
Ten years of Lean Startup have taught us that the real key to innovation isn’t just new tools—it’s culture change. In a time of economic…
Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands
Lacey Houston, Tara Puckey, MBA, CAE, CMP, Sean Soth
The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session,…
Association Sales Mastery: Strategies and Tactics That Advance Business Development
Sean Soth, John Bacon, Jay Ablondi
We’ll explore how associations can revolutionize their approach to business development by refining sales mastery in three interconnected domains: Continuous Learning and Professional Development: Continuous…