Become a Social Media Sales Warrior: Tactics for Outmaneuvering, Outconnecting, and Outclosing

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Wed, March 18, 2026 - 2:00PM - 3:00PM (EST)

Jen Smith
PAR, Executive Program Director

In today’s hyper-connected, always-online economy, the traditional battlefield of sales has evolved. No longer confined to cold calls and handshake meetings, the modern sales arena has shifted to an environment that never sleeps—social media. And just as warriors of old trained with swords and shields, the modern sales professional must master new tools, chief among them: the keyboard.

Welcome to the era of the Social Media Sales Warrior—a professional who understands that every LinkedIn post, Instagram story, and tweet is a strategic maneuver. This is not about vanity metrics or passive presence. This is about winning. Converting. Leading with courage, intellect, and authenticity.

1. Conversations > Cold Calls

Winning in today’s marketplace isn’t about blasting messages—it’s about building meaningful, real-time conversations. Social Media Sales Warriors engage with purpose, listen first, and respond authentically to create trust before the pitch.

2. Visibility Builds Credibility

Posting consistently with value-driven content makes you not just visible—but memorable. When you show up regularly with insights, solutions, and thought leadership, prospects begin to see you as a trusted resource, not just another seller.

3. The Comment Section Is Your Closing Table

Sales doesn’t happen in isolation—it happens where the people are talking. The comment section is where relationships form, objections surface, and deals begin. Warriors don’t scroll past opportunities—they lean in and lead with value.

Jen Smith

Jen Smith

Executive Program Director

Jen Smith brings a wealth of association experience and a proven track record in program management and application. With a deep background in association media, Jen provides a unique approach to the programs that PAR has ahead, highlighting strategy and association performance.

Jen’s extensive experience in association leadership, revenue generation strategies and community building at associations like AM&P, ATD and ABA make her a valuable addition to PAR. Her strategic thinking and ability to implement successful programs have made a significant impact throughout her career.

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Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.