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RevUP SUMMIT AGENDA
The RevUP Summit is designed to provide your association's leadership team with access to ideas that will inform your business strategy and revenue health. Whether you lead an association or you are responsible for revenue production, the RevUP Summit will share a mix of sessions and insights that can help transform your organization today.
Led by the Professionals for Association Revenue Leadership Advisory Board, the RevUP speaker community includes experienced association professionals and industry thought leaders who are making a difference in association business now. Invest in your bottom line and join us at the RevUP Summit!
*NOTE: Agenda is subject to change.
Professionals for Association Revenue (PAR) is a CAE Approved Provider.
DAY 1 - December 7, 2022
Speaker: Ginger Johnson
CAE (2.5 Credit Hours)
Speaker: Colleen McKenna, Intero Advisory
CAE: (2.5 Credit Hours)
Grab your registration packet and an afternoon snack before we get ready to RevUP! 
Gain exclusive access to exhibiting RevUP PARtners and attendees before the official kick-off of the 2022 RevUP Summit.
Speaker: Sean Soth, Society for Clinical Research Sites and PAR Leadership Advisory Board Chair
CAE (.5 Credit Hours)
Speaker: Ginger Johnson
CAE (1.0 Credit Hours)
Speakers:
- Jay Ablondi, Massachusetts Medical Society
- Ginger Johnson, Keynote Speaker, Connection Expert
- Marcus Maleck, Society for Clinical Research Sites
- Tiffany Teal, Association of Legal Administrators
- Carolyn Shomali, Professionals for Association Revenue
- Allyson Small, Society for Clinical Research Sites
Facilitators:
- Jeff Cobb, Tagoras
- Sean Soth, Professionals for Association Revenue & Society for Clinical Research Sites
CAE (1.0 Credit Hours)
Speakers:
- Jay Ablondi, Massachusetts Medical Society
- Ginger Johnson, Keynote Speaker, Connection Expert
- Marcus Maleck, Society for Clinical Research Sites
- Tiffany Teal, Association of Legal Administrators
- Carolyn Shomali, Professionals for Association Revenue
- Allyson Small, Society for Clinical Research Sites
Facilitators:
- Jeff Cobb, Tagoras
- Sean Soth, Professionals for Association Revenue & Society for Clinical Research Sites
Description: The best ideas are those that are shared. Discover the passion, successes and hopes of the 2022 RevUP Summit audience as our community shares the ideas and challenges impacting association revenue as we head into 2023.
Connect with RevUP Summit attendees and exhibiting PARtners committed to improving association revenue health. Toast to new ideas, new connections, and path forward for improving your association business.
DAY 2 - December 8, 2022
The most important meal of the day wouldn't be the same without you! Join RevUP attendees for the first cup of joe and Annapolis' favorite breakfast treats.
Speakers:
- Jay Ablondi, Massachusetts Medical Society
- Erin Pressley, National Rural Electric Cooperative Association
Take a quick dive into the results of the PAR Association Business Development Landscape Survey. PAR Leadership Advisory Board Members will highlight findings on association program priority, business strategy and reported budget success for participating organizations in the research.
Speaker: Ryan Dohrn
CAE (1.0 Credit Hours)
Meet the association community's leading business partners in the RevUP Expo Atrium. Take the opportunity to understand the insights that RevUP PARtners are bringing to associations across the globe. At the RevUP Summit, our Expo is different. Each of us have sold or been part of an exhibit experience. There are no tire-kickers here. Understand the value these RevUP PARtners are bringing to the market, and increase the value you bring as a revenue producer for your association!
Speaker: Colleen McKenna, CEO, Intero Advisory, Author, It's Business Not Social
LinkedIn is the most impactful professional network in existence. But are you and your association fully utilizing the platform to convey mission to your members, partners and prospects? Join noted author and LinkedIn consultant Colleen McKenna as she illustrates how LinkedIn can elevate your professional value, client engagement and mission delivery.
Learn the attributes of a profile that stands out and attracts mission-critical connections, and gain the ideas you need to improve your personal-professional brand!
Association partnership takes center stage as finalists share their stories, highlighting the value of mission-driven business growth. Honoring the life and association career of Christine Pierre, this special program will embrace the connection power of associations and the markets they serve! Do you have a program, event or staff experience that connects your association mission to business growth? Nominate or submit your Pierre PARtnership Award story HERE.
We like to connect a bunch at lunch. Grab a plate and check-in with other RevUP attendees, exhibiting business PARtners and speaking faculty. What have you learned and what will you explore during breakouts?
Speakers: Sylvia Gonner, CAE
CAE: (.75 Credit Hours)
What matters has changed; perhaps your offerings and culture have adapted. But when’s the last time your association explored and updated its value proposition? Crafting a relevant value proposition that showcases what’s unique about your organization and indispensable to your customers is always important and more vital than ever. This session will reveal who should help craft the value proposition and how to make it well-known so that it can have a solid impact on your association’s bottom line.
Speakers: Brittany Shoul, Vice President, Sales Solutions & Services, MCI USA and Jay Blankenship, Director of Revenue Consulting and Advisory, MCI USA
Facilitator: Michelle Brien, Vice President, TopClass LMS by WBT Systems
CAE: (.75 Credit Hours)
Speakers:
- Teri Carden, Association Industry Professional, Entrepreneur and Non-Dues-A-Palooza
- Bruce Rosenthal, Corporate Sponsorship Consultant, Partnership Professionals Network
CAE: (.75 Credit Hours)
Speakers: Tracy Betts, Senior Vice President Digital Innovation, Yes& and Chrissie Koeppen, Director of Digital Strategy, Yes&
CAE: (.75 Credit Hours)
- Know how to uncover important member insights you cannot get through a survey.
- Understand how to discover members' challenges and translate them into measurable outcome statements.
- Understand how to use the qualitative and quantitative framework to pinpoint where to invest.
Speaker: Nikole TenBrink, Director of Marketing and Membership, Illuminating Engineering Society
CAE: (.75 Credit Hours)
Speaker: Ryan Dohrn
Facilitator: Michelle Brien, Vice President, TopClass LMS by WBT Systems
CAE: (.75 Credit Hours)
Meet the association community's leading business partners in the RevUP Expo Atrium. Take the opportunity to understand the insights that RevUP PARtners are bringing to associations across the globe. At the RevUP Summit, our Expo is different. Each of us have sold or been part of an exhibit experience. There are no tire-kickers here. Understand the value these RevUP PARtners are bringing to the market, and increase the value you bring as a revenue producer for your association!
Speakers:
Erin Pressley, SVP, Education, Training and & Events, National Rural Electric Cooperative Association
Allyson Small, COO, Society for Clinical Research Sites
Jen Smith, Director, Associations Council, AM&P Network
Host: Carolyn Shomali, Community Manager, Professionals for Association Revenue
CAE: (.75 Credit Hours)
Speakers:
- Marcus Maleck, Director of Global Business Partnerships, Society for Clinical Research Sites.
- Tiffany Teal, The Successful Firm Project
CAE: (.75 Credit Hours)
Speaker: Christopher Ware, NAIOP, Commercial Real Estate Development Association
Facilitator: Michelle Brien, Vice President, TopClass LMS by WBT Systems
CAE: (.75 Credit Hours)
Speakers: PAR Leadership Advisory Board
Join fellow RevUP Summit attendees as we conclude with lessons learned and how to keep your association's revenue progress moving forward.
Cheers! Celebrate the RevUP Summit while doing good. Enjoy a selection of beers and wine from local breweries and award winning wineries as the RevUP audience stuffs stockings for local Maryland families in need. Our goal is more than 200 holiday stockings for the Student Support Network!
About the Student Support Network:
The Student Support Network was created, and persists, to improve the lives of school children living in poverty.
Hardships don’t exist only at school, nor do the services of the Student Support Network. When we help a family rebuild after a fire, invite students on a field trip to a college, or advocate for systemic change with local elected officials, our Network of caring volunteers and partners shows students that they are not alone, and improves the lives of our young neighbors in small but meaningful ways.
The problem of poverty is massive, systemic, and far beyond the reach of one nonprofit organization to solve. We believe, however, that when many people come together to do a little bit, we can help others a lot. This is the approach of the Student Support Network.
The holidays are a special time of year in Annapolis. Local shops, pubs and restaurants keep the lights on and the doors open a little later on Thursdays for Midnight Madness in Annapolis. If you have holiday shopping to get through, stay and enjoy the soft glow of string lights and a warm invite from the shops in historic Annapolis. It's a fun way to end your stay!